Rally Sparkling Energy Water

Rally Sparkling Energy Water is an all natural energy drink with no artificial sweeteners. It is marketed as fuel for road trips, late-night study sessions, or anytime you need to rally your energy.

The dual meaning of "rally" as both 'recovering energy' and a long-distance motor race is used to represent the brand.

The cans feature stripes taken from 1970s vans and rally cars. The wordmark is based on retro "tech" fonts that were often used on campers. The names of the flavors and photography on the cans further push this road trip theme.